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BIM + Internet "will subvert the traditional construction industry
In the Internet era, the information age has spawned innovation and change in various industries, and the construction industry is no exception. Can "Internet +" drive new development in the construction industry, and can "BIM + Internet" subvert the traditional construction industry? Architecture Industry is the big data industry with the largest amount of data and the largest business scale. However, due to the nature of the industry, the construction industry is also the least data-intensive industry. For a long time, the construction industry has been paralyzed by the growth rate of about 25% of the industry, and the complexity of the production of the construction industry itself has led to the technical difficulty of the Internet being fully applied and big data becoming a productivity. This also greatly reduces the impact of technology on industry change, allowing conservative forces to control the industry for a long time. BIM is a necessary strategy. At this point in time, BIM (Building Information Modeling) technology is no longer a cutting-edge technology in the industry, but a major trend in the industry. It is a necessary strategy for construction enterprises. For one reason or another, the conservative forces in the company oppose the early popularization and in-depth application of BIM technology in the company, which is tantamount to ignoring the future of the company. And construction enterprises that popularize and apply BIM technology early will gain a new kind of strong competitiveness. The main reason why many enterprises have not implemented BIM technology is that the BIM solution is not selected properly and the implementation method is incorrect. I always think that the word BIM is from a foreigner, and BIM technology must be good for foreigners. It is not clear that foreign BIM solutions currently have great advantages in the design phase, but there is a long distance for localization and specialization in the construction phase. . Specialization and localization of foreign BIM technology are lacking, and the modeling efficiency is low. Even a set of engineering physical data cannot be obtained, and the effect is naturally poor. The theory and a large number of empirical investigations prove that if the construction company fully applies appropriate BIM technology from the beginning of project bidding to completion and maintenance services, most of the projects of most companies have 5 ~ 10% of profit margins. , BIM technology can obtain more than 10 times the return on investment. "BIM + Internet" changes the construction industry The Internet has revolutionized many industries, such as home appliance sales (JD.com, Tmall), department store retail (Taobao), mobile phones (Xiaomi, iPhone), and so on. Now that the Chinese Internet giants have started the Internet revolution in the financial industry (including banking and securities), Ali, Tencent and Suning Yunshang will all enter the financial industry, which has worried the banking leaders. As for the Internet and information technology, the construction industry has been as stable as Mount Tai, and remains motionless. This is not to say that the construction industry is insulated from the Internet and informatization, but that the technology is immature and the time for the industry has not yet arrived. To this day, the Internet and information technology have changed all industries, and all industries will be lined up and revolutionized. It has been proved by theory and practice, only sooner or later. Entrepreneurs should be aware of this trend so as not to be overwhelmed by the megatrend. The fundamental mechanism of the Internet revolution is to enhance the end-user (consumer, customer) ability to symmetric (transparent) information in the entire process of the industrial chain and redistribute the value of the industrial chain, which is more beneficial to consumers and value creators. The profitability of resource control will be reduced. As far as the construction industry is concerned, the Internet alone is not enough. "BIM + Internet" is needed to make the construction industry chain transparent. The decisive key elements of the value chain of the construction industry are engineering quantities, prices of building materials and equipment products, consumption indicators, and construction costs. BIM realizes the transparency of the engineering volume and the transparency of other information. The first is to help BIM technology achieve WAN collaboration and sharing, and the second is to make product prices, consumption indicators, and cost data information transparent. When the industry achieves transparency, all enterprises earn money for management, value-added service capabilities, and brand money. Generally speaking, this money will be much more than everyone is making now. "BIM + Internet" is accelerating the revolution of the construction industry. Although this trend will face great resistance, the direction and speed of the acceleration will not be shifted by human will. For construction companies, the change is driven by upstream customers and government industry management, and more importantly, the pioneers have the motivation to take all. As a story says: The two explorers entered the mountains and suddenly saw a tiger in front blocking their way, waiting for them. One of them hurriedly squatted down and fastened his shoelaces in preparation for escape. The other person was puzzled and said to him, "Do you think the two of us can run past the tiger?" The shoelaces said: "I can run past you." The informationization and transparency of the construction industry , Will truly highlight the competitive advantage of the industry, regulate industry competition, and industry average profits will double. Whether it is an enterprise or an individual, embrace BIM early and enter the "BIM + Internet" to win in the final market competition.